Understanding electronic social customer relationship management : foundations and current major themes
Efthymios Constantinides (Faculty of Behavioural, Management and Social Sciences, University of Twente, Enschede, The Netherlands), Arsham Yousif (Accenture Netherlands, Amsterdam, The Netherlands), Sjoerd de Vries (Faculty of Behavioural, Management and Social Sciences, University of Twente, Enschede, The Netherlands)
| Year of publication: |
2014
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|---|---|
| Authors: | Constantinides, Efthymios ; Yousif, Arsham ; Vries, Sjoerd de |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 8.2014, 4, p. 180-199
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| Subject: | ESCRM | customer relationship management | customer value | customer strategy | customer-centric | electronic social CRM | social media | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Kundenwert | Customer value | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011471313