Understanding electronic word of behavior : conceptualizationof the observable digital traces of consumers' behaviors
Katrine Kunst, Ravi Vatrapu
| Year of publication: |
2019
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|---|---|
| Authors: | Kunst, Katrine ; Vatrapu, Ravi |
| Published in: |
Electronic markets : the international journal on networked business. - Heidelberg : Springer, ISSN 1019-6781, ZDB-ID 1309988-7. - Vol. 29.2019, 3, p. 323-336
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| Subject: | Electronicwordofmouth (eWOM) | Electronicwordofbehavior (eWOB) | Socialinfluence | Observationallearning | Social interactions | Digital trace data | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Social Web | Social web | Electronic Commerce | E-commerce | Soziale Beziehungen | Social relations | Digitale Güter | Digital goods | Digitalisierung | Digitization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12525-018-0301-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012121023