Understanding factors affecting social commerce purchase behavior : a longitudinal perspective
Year of publication: |
2024
|
---|---|
Authors: | Laradi, Sofiane ; Alrawad, Mahmaod ; Lutfi, Abdalwali ; Agag, Gomaa |
Subject: | Customer trust | Hedonic value | Longitudinal examination | Perceived privacy/security | Social shopping behavior | Utilitarian value | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Vertrauen | Confidence | Social Web | Social web | Soziale Werte | Social values | Längsschnittanalyse | Longitudinal analysis | Beziehungsmarketing | Relationship marketing |
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