Understanding factors influencing traveler's adoption of travel influencer advertising : an information adoption model approach
Year of publication: |
2022
|
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Authors: | Nadlifatin, Reny ; Persada, Satria Fadil ; Munthe, Josua Hasiholan ; Miraja, Bobby Ardiansyah ; Redi, Perwira ; Prasetyo, Yogi Tri ; Belgiawan, Prawira Fajarindra |
Published in: |
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas. - Vilnius : [Verlag nicht ermittelbar], ISSN 1822-4202, ZDB-ID 2404327-8. - Vol. 23.2022, 1, p. 131-140
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Subject: | information | Information Adoption Model | travel influencer | online reviews | tourism and hospitality | structural equation modelling | consumer behavior | Konsumentenverhalten | Consumer behaviour | Urlaubsverhalten | Holiday behaviour | Tourismus | Tourism | Strukturgleichungsmodell | Structural equation model | Tourismuswirtschaft | Tourism industry | Virales Marketing | Viral marketing | Informationsverhalten | Information behaviour |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3846/btp.2022.13149 [DOI] |
Classification: | z31 ; z32 |
Source: | ECONIS - Online Catalogue of the ZBW |
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