Understanding fashion omnichannel experience through mobile application customer reviews
Muzhen Li and Li Zhao
| Year of publication: |
2025
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|---|---|
| Authors: | Li, Muzhen ; Zhao, Li |
| Published in: |
Journal of global fashion marketing : JGfM. - [Abingdon, Oxon] : Routledge, Taylor & Francis, ISSN 2325-4483, ZDB-ID 2669285-5. - Vol. 16.2025, 1, p. 90-108
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| Subject: | fashion mobile apps | Omnichannel retailing | online reviews | text analytics | topic modeling | Mode | Fashion | Mobile Anwendung | Mobile application | Online-Handel | Online retailing | Multikanalvertrieb | Multichannel strategy | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Social Web | Social web | Textilhandel | Textile distribution | Mobile Business | Mobile business | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/20932685.2024.2417304 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015188908