Understanding high-involvement product purchase through an innovative machine learning approach : a case of housing type choice
Jaliya Amarasinghe Arachchige, Sara Quach, Eduardo Roca, Benjamin Liu, Alan Wee-Chung Liew, George Earl
| Year of publication: |
2022
|
|---|---|
| Authors: | Arachchige, Jaliya Amarasinghe ; Quach, Sara ; Roca, Eduardo ; Liu, Benjamin ; Liew, Alan Wee-Chung ; Earl, George |
| Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 21.2022, 5, p. 1057-1074
|
| Subject: | Künstliche Intelligenz | Artificial intelligence | Konsumentenverhalten | Consumer behaviour | Innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.2055 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013413121