Understanding high-involvement product purchase through an innovative machine learning approach : a case of housing type choice
Year of publication: |
2022
|
---|---|
Authors: | Arachchige, Jaliya Amarasinghe ; Quach, Sara ; Roca, Eduardo ; Liu, Benjamin ; Liew, Alan Wee-Chung ; Earl, George |
Subject: | Künstliche Intelligenz | Artificial intelligence | Konsumentenverhalten | Consumer behaviour | Innovation |
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