Understanding how music influences shopping on weekdays and weekends
Year of publication: |
2023
|
---|---|
Authors: | Ahlbom, Carl-Philip ; Roggeveen, Anne L. ; Grewal, Dhruv ; Nordfält, Jens |
Subject: | music | depletion | supermarkets | weekdays | weekends | week part | field experiment | Konsumentenverhalten | Consumer behaviour | Lebensmitteleinzelhandel | Food retailing | Musik | Music | Musikwirtschaft | Music industry | Feldforschung | Field research |
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