Understanding how virtuous lenders encourage support for peer-to-peer platforms' prosocial initiatives
Year of publication: |
2023
|
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Authors: | Pino, Giovanni ; Nieto Garcia, Marta ; Peluso, Alessandro M. ; Viglia, Giampaolo ; Filieri, Raffaele |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 168.2023, p. 1-16
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Subject: | Charitable giving | Donation efficacy | Peer-to-peer platforms | Prosocial behavior | Virtuous lenders | Fundraising | Soziales Verhalten | Social behaviour | Wohltätigkeit | Charity | Digitale Plattform | Digital platform | Share Economy | Sharing economy | Altruismus | Altruism | Experiment |
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