Understanding marketing strategies with particular reference to small- and medium-sized hotel businesses in the United Arab Emirates
Syed Zamberi Ahmad and Hussein Saber
| Year of publication: |
2015
|
|---|---|
| Authors: | Ahmad, Syed Zamberi ; Saber, Hussein |
| Published in: |
Tourism and hospitality research : the surrey quarterly review. - London [u.a.] : Sage Publ., ISSN 1467-3584, ZDB-ID 2249125-9. - Vol. 15.2015, 2, p. 115-129
|
| Subject: | Entrepreneurial marketing | small- and medium-sized hotel business | tourism industry | marketing strategies | United Arab Emirates | Vereinigte Arabische Emirate | Marketingmanagement | Marketing management | KMU | SME | Hotellerie | Hotel industry | Tourismuswirtschaft | Tourism industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011305980