Understanding medical tourists : word-of-mouth and viral marketing as potent marketing tools
Year of publication: |
2013
|
---|---|
Authors: | Yeoh, Eugene ; Othman, Khalifah ; Ahmad, Halim |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 34.2013, p. 196-201
|
Subject: | Gesundheitstourismus | Health tourism | Urlaubsverhalten | Holiday behaviour | Virales Marketing | Viral marketing | Tourismusmarketing | Tourism marketing | Malaysia |
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