Understanding Misunderstanding in Intra- and InterculturalCommunication - Findings of a Sino-German Experiment
Year of publication: |
2006
|
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Authors: | Kittler, Markus G. ; Holtbrügge, Dirk ; Pan, Yaling |
Institutions: | Betriebswirtschaftliches Institut <Nürnberg> / Lehrstuhl für Betriebswirtschaftslehre, insbesondere Internationales Management |
Subject: | Marketing | marketing | Internationales Management | interntional management | Kulturkontakt |
Extent: | 461824 bytes 30 p. application/pdf |
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Series: | Working Paper ; 1/2006 |
Type of publication: | Book / Working Paper |
Language: | English |
Classification: | Multinational corporation ; Export marketing ; Individual Working Papers, Preprints ; GERMANY |
Source: | USB Cologne (business full texts) |
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