Understanding multi-channel consumer behavior : a comparison between segmentations of multi-channel purchases by product category and overall products
Fumiyo N. Kondo, Taishi Okubo
| Year of publication: |
2022
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|---|---|
| Authors: | Kondo, Fumiyo N. ; Okubo, Taishi |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 64.2022, p. 1-13
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| Subject: | Cross-selling in channel | Dynamic segmentation | Latent-class cluster analysis | Multi-channel | Shopping behavior | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Clusteranalyse | Cluster analysis | Marktsegmentierung | Market segmentation | Online-Handel | Online retailing | Marktforschung | Market research | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102792 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013209562