Understanding older consumers' new product-related information behaviors : a life-span theory perspective
| Year of publication: |
2025
|
|---|---|
| Authors: | Hettich, Dominik ; Bornemann, Torsten ; Hattula, Stefan |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Wiley-Blackwell, ISSN 1540-5885, ZDB-ID 2012544-6. - Vol. 42.2025, 6, p. 1068-1088
|
| Subject: | aging | information processing | life-span theory | new product adoption | regulatory focus theory | Konsumentenverhalten | Consumer behaviour | Ältere Menschen | Elderly people | Informationsverhalten | Information behaviour |
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