Understanding online donor behavior : the role of donor characteristics, perceptions of the internet, website and program, and influence from social networks
Micheal L. Shier and Femida Handy
| Year of publication: |
2012
|
|---|---|
| Authors: | Shier, Micheal L. ; Handy, Femida |
| Subject: | donating | online | internet | charity | organizations | Internet | Website | Online-Marketing | Internet marketing | Fundraising | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Soziales Netzwerk | Social network | Online-Handel | Online retailing | Wohltätigkeit | Charity | Entwicklungshilfe | Development aid |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Systemvoraussetzung: Acrobat Reader |
| Other identifiers: | 10.1002/nvsm.1425 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009778679