Understanding online gamers' intentions to play games online and effects on their loyalty : an integration of IDT, TAM and TPB
Gomaa M. Agag, Mohamed A. Krashan, Moahammed H. ElGayaar
| Year of publication: |
2019
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|---|---|
| Authors: | Agag, Gomaa M. ; Khashan, Mohamed A. ; ElGayaar, Mohammed H. |
| Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 18.2019, 2, p. 101-130
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| Subject: | Online gaming | Innovation Diffusion Theory | Technology Acceptance Model | Theory of Planned Behaviour | Flow theory | Attitude | Intention to play | Loyalty | Innovationsakzeptanz | Innovation adoption | Innovationsdiffusion | Innovation diffusion | Konsumentenverhalten | Consumer behaviour | Computerspiel | Video game | Verbrauchereinstellung | Consumer attitudes | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Spieltheorie | Game theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1362/147539219X15633616548597 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012257454