Understanding online interruption-based advertising : impacts of exposure timing, advertising intent, and brand image
Jason C. F. Chan, Zhenhui Jiang, and Bernard C. Y. Tan
| Year of publication: |
2010
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|---|---|
| Authors: | Chan, Jason C. F. ; Jiang, Zhenhui ; Tan, Bernard C. Y. |
| Published in: |
IEEE transactions on engineering management : EM. - New York, NY : IEEE, ISSN 0018-9391, ZDB-ID 160438-7. - Vol. 57.2010, 3, p. 365-379
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| Subject: | Online-Marketing | Internet marketing | Werbeplanung | Advertising planning | Werbewirkung | Advertising effects | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Experimentelle Ökonomik | Experimental economics |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009235375