Understanding over-ordering behaviour in social dining : integrating mass media exposure and sense of "Mianzi" into the Norm Activation Model
Year of publication: |
2024
|
---|---|
Authors: | Wang, Mingzhuo ; Rasoolimanesh, S. Mostafa ; Puvaneswaran Kunasekaran ; Zhao, Yuzong |
Published in: |
The service industries journal. - London : Frank Cass, ISSN 1743-9507, ZDB-ID 2067915-4. - Vol. 44.2024, 13/14, p. 1018-1037
|
Subject: | ‘Clean Plate’ campaign | "Mianzi" ("Face") culture | Food waste | mass media exposure | Norm Activation Model (NAM) | over-ordering |
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