Understanding potential and repeat visitors' travel intentions : the roles of travel motivations, destination image, and visitor image congruity
Year of publication: |
2022
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Authors: | Maghrifani, Dila ; Liu, Fang ; Sneddon, Joanne |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 61.2022, 5, p. 1121-1137
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Subject: | destination image | potential visitors | repeat visitors | travel intentions | travel motivations | visitor image congruity | Urlaubsverhalten | Holiday behaviour | Destinationsmanagement | Destination management | Markenimage | Brand image | Motivation | Herkunftsbezeichnung | Designation of origin | Tourismusmarketing | Tourism marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction |
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