Understanding purchasing intentions in secondary sport ticket websites
Taesoo Ahn; Young Ik Suh; Jin Kyun Lee; Paul M. Pedersen
| Year of publication: |
2014
|
|---|---|
| Authors: | Ahn, Taesoo ; Suh, Young Ik ; Lee, Jin Kyun ; Pedersen, Paul M. |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 16.2014/15, 1, p. 40-54
|
| Subject: | sports website | perceived risk | trust | purchase intention | Website | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Online-Handel | Online retailing | Sport | Sports | Sportmarketing | Sports marketing | Profisport | Professional sports | Kaufentscheidung | Purchase decision | Online-Marketing | Internet marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010489113