Understanding rural Chinese consumers' behavior : stimulus-organism-response (S-O-R) perspective on Huawei's brand loyalty in China
Year of publication: |
2021
|
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Authors: | Yu, Zhiyuan ; Worasak Klongthong ; Jakkrit Thavorn ; Chittipa Ngamkroeckjoti |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 8.2021, 1, Art.-No. 1880679, p. 1-20
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Subject: | Brand loyalty | brand involvement | brand familiarity | stimulus-organism-response model | smartphone | China | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Markentreue | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1080/23311975.2021.1880679 [DOI] hdl:10419/270217 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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