Understanding rural micro and small business marketing practices in Ghana
Charles Blankson and Peter Renner
| Year of publication: |
2021
|
|---|---|
| Authors: | Blankson, Charles ; Renner, Peter |
| Published in: |
Business in Africa in the era of digital technology : essays in honour of Professor William K. Darley. - Cham, Switzerland : Springer, ISBN 978-3-030-70537-4. - 2021, p. 141-156
|
| Subject: | Marketing practices | Rural micro and small businesses | Qualitative study | Ghana | KMU | SME | Marketingmanagement | Marketing management | Marketing | Kleinstunternehmen | Micro business | Ländlicher Raum | Rural area | Ländliche Entwicklung | Rural development | Mikrofinanzierung | Microfinance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-030-70538-1_9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012612735