Understanding scarcity: from marketing to policy, management, and beyond
Christopher Cannon, Caroline Roux and Kelly Goldsmith
| Year of publication: |
2024
|
|---|---|
| Authors: | Cannon, Christopher ; Roux, Caroline ; Goldsmith, Kelly |
| Publisher: |
Boston : now |
| Subject: | Ökonomisches Prinzip | Economic principle | Verhalten | Behaviour | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 65 Seiten Illustrationen |
|---|---|
| Series: | Foundations and trends in marketing : FTMKT. - Hanover, Mass. : Now, ISSN 1555-0753, ZDB-ID 2265505-0. - Vol. volume 19, issue 1 (2024) |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-63828-468-0 ; 978-1-63828-469-7 |
| Other identifiers: | 10.1561/1700000083 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015332588