Understanding segment-specific key drivers to guide strategy : the impact of value on key drivers of relative satisfaction
Tiffany Perkins-Munn, Heather Evans, Alexander Buoye, Dan Rubin, Timothy Keiningham, Lerzan Aksoy
| Year of publication: |
2022
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|---|---|
| Authors: | Perkins-Munn, Tiffany ; Evans, Heather ; Buoye, Alexander ; Rubin, Dan ; Keiningham, Timothy ; Aksoy, Lerzan |
| Published in: |
Journal of creating value. - London : Sage Publishing, ISSN 2454-213X, ZDB-ID 2822183-7. - Vol. 8.2022, 2, p. 284-305
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| Subject: | Customer satisfaction | relative metrics | key drivers analysis | customer value | latent class analysis | Kundenzufriedenheit | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/23949643221117661 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014581509