Understanding service firms brand value creation : a multilevel perspective including the overarching role of service brand marketing capability
Phyra Sok and Aron O'Cass
| Year of publication: |
2011
|
|---|---|
| Authors: | Sok, Phyra ; O'Cass, Aron |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 25.2011, 7, p. 528-539
|
| Subject: | Markenimage | Brand image | Dienstleistungsqualität | Service quality | B-to-B-Marketing | Business-to-business marketing | Dienstleistungssektor | Service industry | Kambodscha | Cambodia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009387521