Understanding service quality attributes that drive user ratings : a text mining approach
Year of publication: |
2021
|
---|---|
Authors: | Gunasekar, Sangeetha ; Kumar, Deepak S. ; Purani, Keyoor ; Sudhakar, Sooriya ; Dixit, Saurabh Kumar ; Menon, Dilip M. |
Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 27.2021, 4, p. 400-419
|
Subject: | Hard and soft attributes | hotel ratings | online reviews | SERVQUAL | text mining | Data Mining | Data mining | Dienstleistungsqualität | Service quality | Text | Hotellerie | Hotel industry | Personalisierung | Personalization | Qualitätsmanagement | Quality management |
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