Understanding shoppers' attention to price information at the point of consideration using in-store ambulatory eye-tracking
Ming Chen, Raymond R. Burke, Sam K. Hui, Alex Leykin
| Year of publication: |
2024
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|---|---|
| Authors: | Chen, Ming ; Burke, Raymond R. ; Hui, Sam K. ; Leykin, Alex |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ZDB-ID 2013905-6. - Vol. 100.2024, 3, p. 439-455
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| Subject: | Eye-tracking | In-store shopping | Price information | Retailing | Shopper attention | Shopper marketing | Shopper research | Shopper tracking | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Einzelhandel | Retail trade | Verkaufsförderung | Sales promotion | Preis | Price | Ladengestaltung | Store design |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2024.06.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015065352