Understanding shoppers' cross-channel analysis of influencing factors of online and offline channels : evidence from clothing product
Jixiao Wang, Chong Wang
| Year of publication: |
2024
|
|---|---|
| Authors: | Wang, Jixiao ; Wang, Chong |
| Subject: | Cross-channel analysis | Feature word | Influencing factor | O2O | Offline | Online | Relation network | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Electronic Commerce | E-commerce |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.104000 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015117923