Understanding spectator expectations : an analysis of niche sports
T. Christopher Greenwell; Greg Greenhalgh; Nick Stover
| Year of publication: |
2013
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|---|---|
| Authors: | Greenwell, T. Christopher ; Greenhalgh, Greg ; Stover, Nick |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 13.2013, 3/4, p. 144-157
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| Subject: | niche sport | expectations | expectancy disconfirmation | customer satisfaction | attendance intentions | will expectations | should expectations | service encounter | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Sport | Sports | Erwartungsbildung | Expectation formation | Dienstleistungsqualität | Service quality | Nischenstrategie | Niche marketing strategy | Rationale Erwartung | Rational expectations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010391210