Understanding sport media spectators' preferences : the relationships among motivators, constraints and actual media consumption behaviour
Year of publication: |
2021
|
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Authors: | Koronios, Konstantinos ; Dimitropoulos, Panagiotis ; Kriemadis, Athanasios ; Papadopoulos, Andreas |
Published in: |
European journal of international management : EJIM. - Genève : Inderscience, ISSN 1751-6765, ZDB-ID 2316652-6. - Vol. 15.2021, 2/3, p. 174-196
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Subject: | motivators | constraints | sport attendance | media consumption | balance proposition | Konsumentenverhalten | Consumer behaviour | Motivation | Mediennutzung | Media usage | Sport | Sports | Sportveranstaltung | Sport event | Kommunikationsmedien | Communication media | Sportmarketing | Sports marketing | Profisport | Professional sports | Mediensektor | Media industries |
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