Understanding sport media spectators' preferences : the relationships among motivators, constraints and actual media consumption behaviour
Konstantinos Koronios, Panagiotis Dimitropoulos, Athanasios Kriemadis, Andreas Papadopoulos
| Year of publication: |
2021
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|---|---|
| Authors: | Koronios, Konstantinos ; Dimitropoulos, Panagiotis ; Kriemadis, Athanasios ; Papadopoulos, Andreas |
| Published in: |
European journal of international management : EJIM. - Genève : Inderscience, ISSN 1751-6765, ZDB-ID 2316652-6. - Vol. 15.2021, 2/3, p. 174-196
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| Subject: | motivators | constraints | sport attendance | media consumption | balance proposition | Konsumentenverhalten | Consumer behaviour | Mediennutzung | Media usage | Motivation | Sport | Sports | Sportveranstaltung | Sport event | Mediensektor | Media industries | Sportmarketing | Sports marketing | Profisport | Professional sports | Kommunikationsmedien | Communication media |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/EJIM.2021.113237 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012504396