Understanding store-loyal customers' mobile channel migration : a trust-transfer perspective
Xiaoyong Wei, Anwei Huang, Ruoyi Chen and Jiyue Yang
| Year of publication: |
2024
|
|---|---|
| Authors: | Wei, Xiaoyong ; Huang, Anwei ; Chen, Ruoyi ; Yang, Jiyue |
| Subject: | Mobile retailing | Physical store | Post-pandemic | Store attachment | Trust transfer | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Mobilkommunikation | Mobile communications | Vertrauen | Confidence | Internationale Migration | International migration | Mobilität | Mobility | Online-Handel | Online retailing | Mobile Business | Mobile business |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-05-2023-0332 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015154646