Understanding structures and practices of meaning-making in industrial networks
Sid Lowe (University of Seville, Seville, Spain), Michel Rod (School of Business, Carleton University, Ottawa, Canada) and Ki-Soon Hwang (Kingston University Business School, Kingston University, Kingston-Upon-Thames, UK)
| Year of publication: |
2016
|
|---|---|
| Authors: | Lowe, Sid ; Rod, Michel ; Hwang, Ki-Soon |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 31.2016, 4, p. 531-542
|
| Subject: | Networks | Business-to-Business marketing | Social semiotics | Atmosemiosphere | Structurational discourse | Unternehmensnetzwerk | Business network | B-to-B-Marketing | Business-to-business marketing | Soziales Netzwerk | Social network | Semiotik | Semiotics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-05-2015-0097 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011496704