Understanding switching intentions between traditional banks and Internet-only banks among Generation X and Generation Z
Year of publication: |
2024
|
---|---|
Authors: | Park, Junsung ; Yoo, Joon Woo ; Cho, Youngju ; Park, Heejun |
Subject: | Disruptive innovation | Generation X | Generation Z | Internet-only bank | Push-pull-mooring model | Switching intention | Bank | Generationengerechtigkeit | Intergenerational equity | Electronic Banking | Electronic banking |
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