Understanding the antecedents of omni-channel shopping by customers with reference to fashion category : the Indian millennials’ perspective
Prashant Chaudhary, Archana Singh and Sarika Sharma
| Year of publication: |
2022
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|---|---|
| Authors: | Chaudhary, Prashant ; Archana Singh ; Sharma, Sarika |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 23.2022, 2, p. 304-320
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| Subject: | Customer engagement | Customer loyalty | Fashion retailing | Omni-channel shopping | Technology adoption and usage behaviour | Konsumentenverhalten | Consumer behaviour | Mode | Fashion | Beziehungsmarketing | Relationship marketing | Textilhandel | Textile distribution | Online-Handel | Online retailing | Indien | India | Innovationsakzeptanz | Innovation adoption | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/YC-05-2021-1327 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013367885