Understanding the B2B customer experience and journey : a convergence-based lens
Arne De Keyser, Paolo Antonetti, Maria Rouziou, Mathieu Béal, Zih-Hsiang Wang, Yany Grégoire, Bruno Lussier
| Year of publication: |
2025
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|---|---|
| Authors: | De Keyser, Arne ; Antonetti, Paolo ; Rouziou, Maria ; Béal, Mathieu ; Wang, Zih-Hsiang ; Grégoire, Yany ; Lussier, Bruno |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 198.2025, Art.-No. 115481, p. 1-13
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| Subject: | Business-to-business | Collective experience | Complex solutions | Convergence | Customer experience | Customer journey | Organizational buying behavior | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2025.115481 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015440381