Understanding the captivating power of online scarcity messages : an eye-tracking study
Anjan Pal, Snehasish Banerjee, Ariadne Beatrice Kapetanaki, Theodoros Karapanagiotidis, Sanjit Samaddar
| Year of publication: |
2025
|
|---|---|
| Authors: | Pal, Anjan ; Banerjee, Snehasish ; Kapetanaki, Ariadne Beatrice ; Karapanagiotidis, Theodoros ; Samaddar, Sanjit |
| Subject: | Booking lead-time | Budget hotel | Eye-tracking | Online scarcity | Scarcity marketing promotions | Visual attention | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Hotellerie | Hotel industry | Visuelle Wahrnehmung | Visual perception |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2025.104197 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015376470