Understanding the drivers and outcomes of ideologically charged social media firestorms : the sociotechnical and social learning perspectives
Tommy K. H. Chan, Zach W. Y. Lee, Meizhi Pan, and Ke Sun
| Year of publication: |
2025
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| Authors: | Chan, Tommy K. H. ; Lee, Zach, W. Y. ; Pan, Meizhi ; Sun, Ke |
| Published in: |
Journal of management information systems : JMIS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 1557-928X, ZDB-ID 2033010-8. - Vol. 42.2025, 3, p. 737-766
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| Subject: | electronic word of mouth | eWOM | message persuasiveness | negative eWOM | Online firestorms | social consensus | social learning | social media | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Soziales Netzwerk | Social network |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07421222.2025.2520170 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015533948