Understanding the dynamics of Muslim consumer behavior : unraveling the threads of awareness, perception, and purchasing intentions
Manmohan Bansal, Mohnish Kumar, Somesh Sharma and Anam Afzal
| Year of publication: |
2025
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|---|---|
| Authors: | Bansal, Manmohan ; Kumar, Mohnish ; Sharma, Somesh ; Afzal, Anam |
| Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 16.2025, 6, p. 1650-1666
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| Subject: | Buying intentions | Consumer attitude | Consumer behavior | Halal market | Perceptions | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Islam |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JIMA-01-2024-0017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015424130