Understanding the effectiveness of positioning bases with regard to customer perceptions
Canan Eryigit; Mehmet Eryigit
| Year of publication: |
2014
|
|---|---|
| Authors: | Eryigit, Canan ; Eryigit, Mehmet |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 27.2014, 2, p. 85-93
|
| Subject: | Positioning strategy | positioning effectiveness | positioning bases | correspondence analysis | perceptual mapping | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010380439