Understanding the effects of different review features on purchase probability
Su Jung Kim, Ewa Maslowska and Edward C. Malthouse
| Year of publication: |
2020
|
|---|---|
| Authors: | Kim, Su Jung ; Maslowska, Ewa ; Malthouse, Edward C. |
| Published in: |
Electronic word of mouth as a promotional technique : new insights from social media. - London : Routledge, ISBN 978-0-367-58476-4. - 2020, p. 29-53
|
| Subject: | Virales Marketing | Viral marketing | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012263237