Understanding the effects of pharmaceutical promotion: a neural network approach guided by genetic algorithm-partial least squares
| Year of publication: |
2008
|
|---|---|
| Authors: | Lim, Chee ; Kirikoshi, Toru |
| Published in: |
Health Care Management Science. - Springer, ISSN 1386-9620. - Vol. 11.2008, 4, p. 359-372
|
| Publisher: |
Springer |
| Subject: | Antibiotic | Genetic algorithm | Partial least squares | Neural networks | Optimization | Physicians’ prescribing behavior | Pharmaceutical promotion | Promotional effectiveness | Promotion effects | Promotional spending |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10005718952