Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households
Juan Carlos Gázquez-Abad, Francisco J. Martínez-López
| Year of publication: |
2016
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|---|---|
| Authors: | Gázquez-Abad, Juan Carlos ; Martínez-López, Francisco J. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 28.2016, p. 263-273
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| Subject: | Store flyers | Retailer promotions | Feature advertising | Purchase behaviour | Konsumentenverhalten | Consumer behaviour | Spanien | Spain | Einzelhandel | Retail trade | Verkaufsförderung | Sales promotion | Werbung | Advertising | Werbewirkung | Advertising effects | Werbemittel | Promotional materials |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2015.08.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011434176