Understanding the impact of store innovativeness on organic food purchase intention : a mediation and moderation analysis
| Year of publication: |
2025
|
|---|---|
| Authors: | Nguyen, Ninh ; Dang-Van, Thac ; Greenland, Steven ; D'Souza, Clare ; Nguyen, Hoang Viet |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 33.2025, 8, p. 1078-1094
|
| Subject: | customer service | Organic food | retailers | shopping experience | store innovativeness | sustainable consumption | Bio-Lebensmittel | Konsumentenverhalten | Consumer behaviour | Lebensmitteleinzelhandel | Food retailing | Kundenservice | Customer service | Innovation |
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