Understanding the Impact of Synergy in Multimedia Communications
| Year of publication: |
2003
|
|---|---|
| Authors: | Naik, Prasad A. ; Raman, Kalyan |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 40.2003, 4, p. 375-388
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