Understanding the importance of café portable cup design and environmental concerns on green on-the-go consumption : a comparative study of gender
Year of publication: |
2024
|
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Authors: | Lin, Feng ; Ryu, Kisang ; Lee, Yong-Ki ; Ali, Faizan |
Subject: | aesthetics | behavioral intention | Coffee shop | environmental concerns | functionality | gender | green purchase intention | symbolism | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Geschlecht | Gender | Öko-Produkt | Sustainable product | Ästhetik | Aesthetics | Verbrauchereinstellung | Consumer attitudes | Öko-Marketing | Green marketing |
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