Understanding the importance that consumers attach to social media sharing (ISMS) : scale development and validation
Bekir Bora Dedeoğlu, Babak Taheri, Fevzi Okumus, Martin Gannon
| Year of publication: |
2020
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|---|---|
| Authors: | Dedeoğlu, Bekir Bora ; Taheri, Babak ; Okumus, Fevzi ; Gannon, Martin |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 76.2020, p. 1-16
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| Subject: | CGC types | Consumer-generated content (CGC) | Importance of CGC | Non-participant sharing | Participant sharing | Social media | Tourism | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Tourismus | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2019.103954 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012137763