Understanding the justice fairness effects on eWOM communication in social media environment
Year of publication: |
2019
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Authors: | Sohaib, Muhammad ; Peng, Hui ; Akram, Umair ; Majeed, Abdul ; Akram, Zubair ; Bilal, Muhammad |
Published in: |
International journal of enterprise information systems : an official publication of the Information Resources Management Association. - Hershey, Pa. [u.a.] : IGI Publ., ISSN 1548-1115, ZDB-ID 2414367-4. - Vol. 15.2019, 1, p. 69-84
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Subject: | China | Distributive Fairness | eWOM | Interactional Fairness | Justice Fairness | Procedural Fairness | Satisfaction | Social Media | Trust | WeChat | Gerechtigkeit | Justice | Social Web | Social web | Virales Marketing | Viral marketing | Rawls-Gerechtigkeitstheorie | Rawls's theory of justice | Vertrauen | Confidence | Verteilungsgerechtigkeit | Distributive justice | Verhalten in Organisationen | Organizational behaviour |
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