Understanding the link between net promoter score and e-WOM behaviour on social media : the role of national culture
Gomaa Agag, Baseer Ali Durrani, Ziad Hassan Abdelmoety, Maya Mostafa Daher, Riyad Eid
| Year of publication: |
2024
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|---|---|
| Authors: | Agag, Gomaa ; Durrani, Baseer Ali ; Abdelmoety, Ziad Hassan ; Daher, Maya Mostafa ; Eid, Riyad |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 170.2024, Art.-No. 114303, p. 1-16
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| Subject: | e-WOM behaviour | Experimental design | Hospitality industry | National culture | Net Promoter Score (NPS) | Virales Marketing | Viral marketing | Social Web | Social web | Nationalkultur | Gastgewerbe | Verkaufsförderung | Sales promotion | Marketingmanagement | Marketing management |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.114303 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014535018