Understanding the long-term implications of retailer returns in business-to-business relationships
Year of publication: |
March 2018
|
---|---|
Authors: | Beitelspacher, Lauren Skinner ; Baker, Thomas L. ; Rapp, Adam ; Grewal, Dhruv |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 46.2018, 2, p. 252-272
|
Subject: | B2B relationships | Sales | Retail | Returns | Relationship marketing | Social exchange | Learning and performance orientations | Produktivität | Productivity | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Einzelhandel | Retail trade | Beziehungsmarketing |
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