Understanding the market in digital environment : a sensemaking framework for marketing strategy
Year of publication: |
2021
|
---|---|
Authors: | Pinarbasi, Fatih ; Kircova, Ibrahim |
Published in: |
Strategic outlook in business and finance innovation : multidimensional policies for emerging economies. - Bingley, UK : Emerald Publishing, ISBN 978-1-80043-445-5. - 2021, p. 185-194
|
Subject: | Marketing | marketing management | marketing strategy | sensemaking | digital environment | competitive environment | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing |
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